Pulchra is a great opportunity to bring together producers and consumers. Pulchra is also a major shop window for themedia: for a whole year, the partecipating objects and brands will be in the spotlight.Pulchra will be promoted in the trade and opinion-forming press, on TV and on Internet to raise awareness and bring out the maximum number of voters. The partecipating companies will be able to personalise the voting folders and distribute them at the point of sale of their products. The names of those on the committee that selects the 100 objects will be chosen from the most prestigious in the sector, to bear witness to the quality of the event.