Pulchra is the first beauty contest devoted exclusively to objects.
The contest is open to everyone, free of charge, and the winner will receive a prize worth 10,000 euros in gold coins (VAT included).
The Pulchra catwalk is a parade of one hundred objects that are part of our everyday life and history.
The objects have been selected by a prestigious jury consisting of: Gilda Bojardi, Managing Director of Interni, Claude Jean-Colas , Managing Director of Marie Claire Maison and Flavio Albanese, Managing Director of Domus.
Of these one hundred objects, Pulchra will invite participants to vote for the ten most beautiful items to be sent into the future as messengers of the culture of our time.
Find out more the winners