Pulchra is the first beauty contest devoted exclusively to objects. The contest is open to everyone, free of charge, and the winner will receive a prize of 10,000 euros. The Pulchra catwalk is a parade of one hundred objects that are part of our everyday life and history. Of these one hundred objects, Pulchra will invite participants to vote for the ten most beautiful items to be sent into the future as messengers of the culture of our time.

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